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Frequently Asked Questions

What makes Coco Crepes & Coffee different from its competitors?
We specialize in chef-driven recipes that have been enjoyed for centuries with a modern twist. Our concept, suitable all day, offers more flexibility than a standard café or fast food outlet.  We maintain a compact and efficient operation with a diverse menu.  We do not require any specialized staff or a full kitchen.

What is the menu pricing?
The menu design varies between $8.95 to $13.95.  

How big is each restaurant?
Our restaurants average between 1,200 to 2,000 sq ft. 

Who are your customers?
We welcome all ages into our café, from 1 to 99. Coco receives inspiration from all over the world to satisfy a diverse mix of appetites.  Everyone can enjoy a crepe!

What does the franchise system include?
It includes the use of the brand name, trademarks, recipes, operational systems and methods, and décor.  Additionally, you will receive support in these specific areas: site selection guidance; conceptual design including specifications for leasehold improvements; consolidated package for equipment; initial training for the owner, operations manager, and staff; ongoing training and updates for increasing efficiency and profitability; ongoing culinary and beverage development; supply of main ingredients and favorable national contracts with suppliers of goods and services; operating manuals, procedures, marketing, and business management systems.

Who designs and builds my store?
We will provide you with conceptual drawings and specifications for leasehold improvements (including some site-specific drawings).  You will need a local architect to do the technical/building plans & project management and a contractor for the construction.  We will have a supervisory role to ensure consistency of quality standards.  All design elements must be approved by our corporate designer.

Do you offer Area Development/Multi-Outlet opportunities?
Yes, we are actively seeking qualified candidates to develop between 3-10+ locations. We also offer single-unit franchise opportunities.

How much are the ongoing royalties?
Royalties are 5% of weekly net sales. This is the current standard in our existing locations.

How much is the ongoing marketing fee?
Marketing fees are 3% of weekly net sales. This is the current standard in our existing locations.  2% of this fund is managed by the Corporate Director of Marketing on a regional level.  1% is managed by the franchisee on local advertising.

What type of Marketing assistance is available? 
Our Marketing Manual covers a wide range of marketing initiatives from grand opening programs to ongoing Local Store Marketing (LSM) as well as Public Relations and social media tips. As a group, we have specific PR, social media, and web tools to promote our brands worldwide.

How is the site selected for my outlet?
We will provide you with a checklist to assist you during this process. We will also share our opinion & advice for you to benefit from our experiences. However, you will need a local expert to further advise you. 

How much can I expect to make in sales?
Legally, we cannot estimate the level of sales you will potentially make in your store but, from our experience, depending on many factors (such as type of shop, location, environment, demographics, etc), the current sales volume is a median of $875,000. 

Is there any experience necessary to own a Coco Crepes & Coffee franchise?
Our ideal target is someone with previous restaurant experience wanting to be an owner/operator.  We also favor people already familiar with a franchise system and wishing to complement their existing portfolio with an exciting brand like ours.  We also welcome motivated and committed candidates with a strong background in business management or the food industry, franchise system conscious, strong customer focus, and a good knowledge of their local market.

Overall, we are interested in anyone with a passion for food and a drive for success and someone who has the financial capacity to turn your vision into a reality.

What will I need to invest to get my business started?
The start-up investment ranges from $329,000 to $702,000.  This includes the franchise fee, furniture, equipment, construction, etc. These amounts may vary in some markets depending on location, square footage, contractor, and interior design elements.

What is the development time frame?
Usually, it takes 6 to 8 months from the finalization of the legal process to the opening of your location, if the lease negotiation stays within the standard time frame. The construction (renovation only) itself should take 3 to 5 months from landlord design approval. These time-frames may significantly vary depending on the region and specific circumstances.

I’m interested in a Coco Crepes & Coffee franchise. 
For more information about how you can become part of the Coco Crepes & Coffee family, contact our office at
713-485-4122 or click here.