Q. What makes CoCo Crêpes, Waffles & Coffee different from its competitors?
A. With such a unique selling point, there is little to zero direct competition (depending on the region). We specialize in a delicacy that’s been enjoyed for centuries with a modern twist. Our concept, suitable all day, offers much more flexibility than a standard cafe or fast food outlets due to its diverse menu of delicacies and beverages whilst maintaining a compact and efficient operation since we do not require any specialist staff and do not have a full kitchen.
Q. What is the cost of the crepe?
A. The crepe base point usually varies between USD3.00 and USD9.00 (some international markets may experience a higher base point range) and the average basket, including drinks, is USD8.00 to USD14.00. This makes it a reasonably priced dine in or take away option for families and singles.
Q. What type of shops do you propose?
A. We offer a Full cafe concept and a Kiosk concept (usually in a shopping mall). In some circumstances, these two main types can be complemented by smaller kiosks or mobile units (catering) which are always linked to a bigger outlet. A van / truck based mobile concept is also in development.
Q. How big is each shop?
A. The Full cafe is anywhere between 1,800 to 3,000 sqf (170 to 280 sqm). The Large Kiosk requires no less than 400 sqf (37 sqm) for the shopfitting, plus seating area (35 seats minimum).
Q. Who are your customers?
A. We welcome in our outlets a broad range of consumers, from singles to families, from students / professionals to retirees, and from locals to tourists. Women represent a significant portion of our guests. Overall, as a flexible meal eaten hot or cold, savory or sweet, everyone can enjoy a crepe from the very young to the very wise!
Q. What does the franchise system include?
A. It includes the use of the brand name, trademarks, recipes, operational systems and methods, and decor. Additionally, you will receive support in these specific areas :
- Site selection guidance
- Shop conceptual design including specifications for leasehold improvements
- Consolidated package for most of the equipment
- Initial training for owner, operations manager and staff
- Ongoing training and updates (including quality control) for increasing efficiency and profitability
- Ongoing culinary and beverage development
- Supply of main ingredients and favorable national contracts with suppliers of goods and services
- Operating manuals, procedures, marketing, and business management systems
Q. Who designs and builds my store?
A. We will provide you with conceptual drawings and specifications for leasehold improvements (including some site specific drawings). You will need a local architect to do the technical / building plans & project management. You will also require a construction contractor (shopfitter) for the construction. We will have a restricted supervisory role to ensure consistency of quality standards.
Q. Do you offer Area Development / Multi Outlet opportunities?
A. Yes. We are actively seeking qualified candidates to develop between 3-10+ locations. We only offer single unit franchise opportunities in specific markets or under certain circumstances.
Q. How much are the on-going royalties?
A. 6% of total gross sales is the current standard in most of our existing regions.
Q. How much is the on-going marketing levy?
A. 2-3% of total gross sales is the current standard in most of our existing regions. This fund is managed at the regional level or locally depending on the situation.
Q. What type of Marketing assistance is available?
A. Our Marketing Manual covers a wide range of marketing initiatives from grand opening programs to ongoing Local Store Marketing (LSM) as well as Public Relations and social media tips. As a Group, we have specific PR, social media and web tools to promote our brands worldwide.
Q. How is the site selected for my outlet?
A. We will provide you with a checklist to assist you during this process. We will also share our opinion & advice for you to benefit from our experiences. However, you will require a local expert to further advise you.
Q. How much can I expect to make in sales?
A. Legally, we cannot estimate the level of sales you will potentially make in your store but, from our experience, depending on many factors (such as type of shop, location, environment, demographics, country, etc), the current sales of our existing stores spread on many countries vary from USD400,000 to USD1.6 million+ on average.
Q. Is there any experience necessary to own a CoCo Crêpes, Waffles & Coffee franchise?
A. Our ideal target is someone who has the capacity and ability to manage expansion throughout its territory, demonstrating a depth in experience and strong management team. We also favor people already familiar with a franchise system and wishing to complement their existing portfolio with an exciting brand like ours. In some areas where single unit franchising is appropriate, we also welcome motivated and committed candidates with a strong background in business management or the food industry, franchise system conscious, strong customer focus and with a good local knowledge of their market.
Overall, we are interested in anyone with a passion for food and driven for success and someone who has the financial capacity to turn its vision into a reality.
Q. What will I need to invest to get my business started?
A. For Full cafes and Large Kiosks, start up investment ranges from USD300,000 to USD550,000. These amounts may vary in some markets.
Q.What is the development timeframe?
A. Usually, from finalization of the legal process to the opening of the first outlet, it takes 6 to 8 months if the lease negotiation stays within the standard timeframe. The construction (renovation only) itself should take 3 months minimum from landlord design approval. These timeframes may significantly vary depending on the region and specific circumstances.
Q. I’m interested in a CoCo Crêpes, Waffles & Coffee franchise. What do I do?
A. Download and fill out the form on the right of your screen “Franchise Form”, then email or regular mail it to our corporate office. The process may vary depending on which region you are interested in due to specific local legal regulations. However, the usual process is:
1.) Download, fill out and send the “Franchise Form” on our corporate office.
2.) We will contact you by email to start the discussion;
3.) If we think there is a fit, we will send you the formal “Application Form” and “Confidentiality Agreement” for you to complete and return to us;
4.) We will organize phone conference or face to face meetings to further discuss a potential collaboration and its terms;
5.) We will send you the relevant legal document for you to peruse with your own advisors;
6.) If you decide to proceed, we will formalize our relationship by signing the said legal document; and
7.) Our journey together will commence!
Note that in some countries (e.g. USA), specific “Disclosure Documents” and timeframes will apply in between these steps.