Our Product Advantage
An Innovative Concept
Our concept is based on an authentic food tradition, which dates back centuries and has not truly been marketed yet to its full potential. There are not many new innovative food concepts that can be introduced in the market with global appeal.
"Crêpes” in the broadest sense are common in many regions worldwide, from the French-style crêpe to the American pancake or the Spanish tortilla and the Indian dosa. The beauty of our crêpes lies in their adaptability to any taste bud, country or culture. People can indulge in crêpes in many ways: hot or cold, sweet or savory, plain or with filling. The combinations are endless and are only limited by our imagination and personal preferences. Local product adaptation (either at a regional or cultural level) is very easy and enables us, theoretically, to successfully enter any market worldwide.
A Visual Show
Creating crêpes is both fun and entertaining for the crêpe-maker as well as the customer watching the crêpes being created in front of them. The aroma of crêpes and waffles extends beyond the front door. This theatrical effect differentiates us from other food brands. It is a great marketing tool, grabs people’s attention, and gives them the opportunity to (re)discover our products and enjoy them immediately or take them to-go.
Fresh & Healthful
As crêpes are prepared in front of customers, they are assured that the products used are fresh. Customers feel more comfortable when they are able to watch the preparation and cooking process. They can see that we only use fresh ingredients and never use oil or butter to cook our crêpes.
All Day Trade
Crêpes can be filled with almost anything, savory or sweet ingredients, depending on a person's mood. Due to the appeal of our products, customers can eat crepes for any meal (or as a snack), and it gives our franchisees the opportunity to maximize their daily sales. Our star core product, the crêpe, is complemented by our wide array of gourmet espresso drinks and coffees.
In addition to our core products ~ crêpes, waffles, and coffees, we also have a wide selection of cafe style items: soups, salads, paninis, gelato, hot or iced drinks, smoothies and soft drinks. The majority of these products complement each other and give our customers many choices. They allow us to capture different clientele at different times of the day. All of these products directly contribute to increasing the average ticket, which increases sales and profitability.
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